Paper/Speech Details of Conference Program for the 31st NISPAcee Annual Conference Program Overview PhD Pre-conference Seminar Author(s) Radek Kovács Charles University Prague Czech Republic prof. PhDr. František Ochrana, DrSc Title Acceptance of Food Nudges among Diabetics in the Czech Republic in the Conditions of Digital Transformation File Paper files are available only for conference participants, please login first. Presenter Radek Kovács Abstract Obesity and unhealthy lifestyle are supposed to be a potential cause for diabetes mellitus which affects over 900, 000 Czech people and poses a serious health policy problem. The rate of obesity in the Czech Republic is 20% while the average EU rate amounts to 15%. As the costs of diabetes treatment take up to 15% of the public health insurance per year. Solution emerges in employing nudging strategies. Digital transformation changes the technological environment, social relations as well as decision-making processes. The article focuses on the hitherto unresearched impact of universal and personalized (so called high-touch) as well as digital nudging (low-touch) for healthy eating in the field of obesitology and diabetology. The aim of this paper to find out the general acceptance of food nudges among Czech diabetics considering, among others, the role of age and digital competence on the use of health and social care services. The average age of a Czech diabetic is between 65 and 70 years. The questionnaire research is planned from October till December 2022 and will be followed by expert prospective analysis. The qualitative data will be available in early 2023 and the paper elaborated in February 2023. The study's insights will provide a deeper understanding of diverse needs regarding behavioral tools and enable derive of guidelines for the future health policy implementation in the field of obesitology and diabetology development.
