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A Primer on Policy Communication in Kazakhstan

A Primer on Policy Communication in Kazakhstan

Author(s): Basskaran Nair, Saltanat Janenova, Balzhan Serikbayeva
Date: 2019
ISBN: 978-981-15-0609-3
Publisher: Palgrave Pivot, Singapore
Price: 42 € (+ mailing costs)
Order contact: [email protected]

This book is a timely publication to address the issue of thegovernment’s policy execution capabilities. The crux of policy executionis communication to win the hearts and minds of the people,particularly with regard to complex policies. The book is written as awork manual based on international policy communication best practicesand principles, interwoven with case studies from Kazakhstan, applicablein other Central Asian countries as well. The book’s wide range oftopics cover media management in a technologically-savvy society,marketing of complexity, planning successful campaigns, soft powermanagement given the country’s aspirations for greater internationalstanding, and forward-looking advice on crisis management andshareholder communication. This is a highly relevant book for the civilservice, civic organisations, commercial entities, policy researchers,and international organisations working in or planning to work inKazakhstan and other Central Asian countries.

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