The 29th NISPAcee Annual Conference

The 29th NISPAcee Annual Conference, Ljubljana, Slovenia, October 21 - October 23, 2021

Excellent conference. I really enjoyed the papers, speakers, schedule and location and great staff!

D.B., United States, 27th NISPAcee Annual Conference 2019, Prague

...relating to public administration and policy. Good opportunities for networking.

N.D., Georgia, 27th NISPAcee Annual Conference 2019, Prague

Excellent participants, argument-driven discussions, impartial and supportive Chairs in the Working Group.

D.G., Republic of North Macedonia, 27th NISPAcee Annual Conference 2019, Prague detail and I really enjoyed the supportive and encouraging atmosphere there. Thank you!

R.B., Lithuania, 27th NISPAcee Annual Conference 2019, Prague

...both in terms of academic quality and logistics, and also social events. It was a true joy.

E.Z., Bulgaria, 27th NISPAcee Annual Conference 2019, Prague

...The special programmes were really excellent and we took home many varied experiences.

P.N., Hungary, 27th NISPAcee Annual Conference 2019, Prague

...Sessions were interesting, scholars were engaging and all the social events were amazing!

B.K., Kazakhstan, 26th NISPAcee Annual Conference 2018, Iasi

Excellent organization, excellent food. Compliments to the organizers, they did a wonderful job!

V.J., Netherlands, 26th NISPAcee Annual Conference 2018, Iasi

...I must say that the PhD pre-conference seminar was the most useful seminar of my life. Very well...

K.V., Czech Republic, 26th NISPAcee Annual Conference 2018, Iasi

... I would even argue that they are the very best - both in terms of scientific content and also entertainment…

P.W., Denmark, 26th NISPAcee Annual Conference 2018, Iasi

An opportunity to learn from other researchers and other countries' experiences on certain topics.

G.A.C., Hungary, 25th Conference 2017, Kazan

Very well organised, excellent programme and fruitful discussions.

M.M.S., Slovakia, 25th Conference 2017, Kazan

The NISPAcee conference remains a very interesting conference.

M.D.V., Netherlands, 25th Conference 2017, Kazan

Thank you for the opportunity to be there, and for the work of the organisers.

D.Z., Hungary, 24th Conference 2016, Zagreb

Well organized, as always. Excellent conference topic and paper selection.

M.S., Serbia, 23rd Conference 2015, Georgia

Perfect conference. Well organised. Very informative.

M.deV., Netherlands, 22nd Conference 2014, Hungary

Excellent conference. Congratulations!

S. C., United States, 20th Conference 2012, Republic of Macedonia

Thanks for organising the pre-conference activity. I benefited significantly!

R. U., Uzbekistan, 19th Conference, Varna 2011

Each information I got, was received perfectly in time!

L. S., Latvia, 21st Conference 2013, Serbia

The Conference was very academically fruitful!

M. K., Republic of Macedonia, 20th Conference 2012, Republic of Macedonia

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 Paper/Speech Details of Conference Program  

for the  29th NISPAcee Annual Conference
  Program Overview
Panel: Cultural Policy Co-creation and Smart Dev. (Physical)
Author(s)  Katarina Vitálišová 
  University of Matej Bel
Banska Bystrica  Slovakia
Darina Rojíková, Anna Vaňová, Katarína Vitálišová, Kamila Borseková 
 Title  Modern forms of promotion and the possibility of its exploitation in cities
File   Paper files are available only for conference participants, please login first. 
Presenter  Katarina Vitálišová
Nowadays, the development is strongly influenced by modern technologies. Progress in information and communication technologies leads to the emergence of new forms, channels, and tools of promotion, but also to the new possibilities of their application in the territory. The article deals with the current topic of modern forms of place promotion and their use in the cities of the Slovak Republic.
The aim of the paper is to examine the use of selected modern forms of place promotion and to identify the possibilities of their more effective use to build a brand and competitiveness of the city.
The paper defines modern forms of marketing communication based on a theoretical overview. In defining modern forms of promotion, the method of literary research on foreign and domestic scientific and professional sources is used. Subsequently, we use the method of empirical research to identify the use of place promotion. The research sample consists of 141 cities (all Slovak cities) in the Slovak Republic in 7 size categories from 1,000 inhabitants to more than 100,000 inhabitants. The collected data are analysed by mathematical and statistical methods. The research findings map the implementation and use of place promotion as a tool that should become part of development concepts, as it is a necessary prerequisite for the competitiveness of cities at the national and international level.